110 Fantastic Marketing Research Topics for You to Consider

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What is a Marketing Research?

If you are pursuing a higher degree course in the subject of Marketing, you must be well aware of the difficulties marketing students face. Other than the difficulty of the subject, when pursuing Marketing, you also know that a lot of assignments need to be completed during your course. For doing so, you need to choose the most extensive marketing research topics. While you explore several marketing topics, you will come across issues of the current day that gives way to a list of some of the most outstanding marketing research topics.

How to choose the Marketing Research Topics?

You are free to choose any marketing research topics from the list, but keep in mind to have an impact on your audience and hold their attention and interest throughout. Other than that, keep in mind the following points before choosing your topic:

Firstly, have an understanding of your objectives in marketing and form a strong foundation. You can also follow any reputed marketing company, and follow their objectives and planning for choosing your good research topic.
Next, make use of your theoretical skills of thinking to understand the interest area of your audience and choose a topic of assignment based on that.
Thirdly, one more thing to consider is the product audit before choosing your marketing research topic.

100 Marketing Research Topic List

Marketing Research Topics for scoring high scores

Radio as a good advertising technique in the current time- Evaluate the statement.
Benefits of a smartphone to understand customer thinking.
Is display marketing sinking? What is your viewpoint?
Relevance of leadership in a marketing team.
Product labels and the significance of the customer’s attention.
Advertising and the application of humor.
Loyalty program as a marketing tool- Evaluate the statement.
The impact of a women’s behavior on their buying behavior.
Application of technology in modern marketing.
Wedding suits and the impact of consumer buying behavior.
Exploring the marketing issues of a family-owned business.
The impact of advertisements on consumer behaviors.
Significance of studying consumer behavior in an international business.
How a customer might protect himself from the impact of direct marketing.
Analyze the recent trends in online marketing.
Telemarketing- Evaluate the concept.
Impact of impulsive buying behavior of customers on business
The era of internet marketing
Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing
Impact of Information Communication Technology on Marketing
Contributing Factors to Better Brand Performance.
Reputation management and marketing What Are the Best Techniques to Use?.
The Most Effective Social Media Techniques to Increase Customer Engagement.

The most exciting and impressive Marketing Research topics

The influence of globalization on consumer behavior.
Business sales and marketing research- How it relates to one another?
Relevance of Corporate Social Responsibility in brand development.
How to increase your followers on Instagram?
Analyze the most effective techniques to produce leads.
Significance of CSR- Adidas Group.
Identify the most powerful promotion techniques.
Coca-Cola and its consumer behavior.
Briefly explain the content promotion of Pinterest.
Tips to develop engaging content.
Benefits of following competitors in the social media platform.
Discuss the advantages and disadvantages of social media platforms.
E-Mail marketing- Analyze the significance of an email in marketing.
Video marketing is a new marketing trend- Review the statement.
Is influencer marketing the most powerful form of marketing?
What is the impression of click-baited sponsored content on the consumers?
Use of Giveaways to drive marketing success
Impact of leads generated from different social media platforms
Effective use of Snapchat and WhatsApp in marketing and promotion
Consumer purchase decision as well as the influence of the e-marketing.
The Most Noteworthy Technologies used to Improve Customer Online Decision Making Process
Online Shopping: How Customers See it

Amazing Marketing Research topics

Offshore marketing and the evaluation of best distribution strategies for new companies.
Marketing distribution channels and the mistakes you might avoid.
Online shopping in China- Discuss its influence as well as opportunities.
Starbucks’s international market-entry strategy- Review.
E-shopping cart in the E-commerce industry- Discuss its abandonment.
The impact of augmented reality on your marketing experience.
Impulsive buying exploitation- Role of a brand.
German Christmas Markets promotion- Role of the social media.
The development and execution of investment banking in developing markets.
The impact of European financial supervision on cross-border financial investment.
Consumer purchase decision and the influence of e-marketing.
Customer buying behavior and the sensory marketing role.
Gender influence on the business startups.
Analyze the significance of leadership and culture in organizational change.
Case study of Nike- Evaluate the role of CSR.
Impact of implicit and explicit knowledge of consumers on their buying behavior
Use of centralized global marketing
How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service
What are e-CRM and its use in marketing?
Consumer Behaviour: Factors That Drive Convergence and Divergence
Components of a Competitive Marketing Strategy
Does Brand Experience Affect Consumers Purchasing Decisions

Marketing Research Topics suggested by the Experts

HRM and the importance of motivation- Discuss the most motivating factors for future leaders.
The influence of performance management on both huge and diversified organizations.
Supply chain management and the impact of Information Technology.
UK’s manufacturing sector case study- Total Quality Management as a competitive benefit.
Logistic management and its inherent risks- Identify the strategies to reduce them.
Supply chain management and the role of ICT.
A deeper look at Facebook- Applying the marketing mix.
Role of CSR in brand development.
Conventional business marketing techniques and dimensions.
Elaborate on the market segmentation.
Black Friday as a sales driver- Is it effective?
Young adults and the customer’s satisfaction- Evaluate the factors.
Uber versus Netflix- Compare the new market-entry strategies.
The negative impact of advertising on children.
Impact of SSM (social media marketing) on consumer’s buying behavior
Benefits of Green Marketing
How Customer Satisfaction Affects Sales Performance
Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis

Few of the top level Marketing Research topics

Social media and its give-away technique- Is it worth it?
Business-to-consumer marketing, social media marketing, and advertising- Pros and Cons.
Instagram versus Facebook- Which is a better marketing platform?
Small business products versus popular business products- A comparative analysis of its quality.
Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.
The impact of Brexit on the UK’s financial institutions.
Social media management and marketing.
Multinational company’s distribution system versus small-scale company’s distribution system- A comparative analysis.
How does Facebook help a business to grow?
Buying products online- What do the customers look for?
Discuss the best remarketing strategies for small-scale companies.
Describe the marketing strategies used by the oil companies in the US.
The impact of Google’s mobile-first index on online marketing.
Viral Marketing (viral advertising) strategy and its advantages
Effect of emotional targeting of brands on customers
Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role

Some of the most Impactful Marketing Research Topics

Analyze the influence of celebrity endorsement on ROI for the CPG brands.
Discuss the steps to implement Efficiency e-CRM.
The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
Evaluate the importance of organizational support programs to improve employee behavior and performance outcome.
Supply chain challenges and trends- The influence of globalization and the digital revolution.
Study the influence of multinational trade agreements on the growth of developing economies.
Attitude and perception of UK’s shareholders investing in developing markets.
Factors promoting Foreign Direct Investment in the Asian economies- Analyze the case study of India.
Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
The Metaverse – A new digital marketing trend
Use of cloud storage system in marketing

The Final Words

Choosing a topic for research or an essay paper can be a challenging task. If you choose a topic that is of your interest from the suggested list of the top Marketing Research Topics provided in the blog post above, you will be able to write an engaging Marketing Research paper.

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